The Hobbit

These are things I noticed:

Wide angle pan shot of the shire
Close up of Ian McKellen
Voice over for first 17 seconds by Ian McKellen
ECU of Martin Freeman
Dwarves wear clothes that would not be worn today
CGI pan shots with different floating text
Close Up of Ian McKellen
Dramatic music playing throughout
Quick shot of dwarves
Hobbit House is quaint and mostly made out of wood which it would not be today

First Advert Analysis

My first advert is for William’s shaving cream from the 1920s. It depicts a picture of two men and two women playing cards together. The men are in tuxedos and seem suave & sophisticated. The men are wearing tuxedos to show that they are cultured & well-off. This helps promote the shaving cream as the cream will apparently make you have money, power and intelligence. They have obviously used William’s shaving cream as they do not appear to have any hair on their faces. They are both looking at the women, each man at a different one which gives an air of romance. They are represented as clean cut, important and happy men who are enjoying an evening with their girlfriends or wives. The group are playing cards, which implies they are cultured and have money & power. The men are an idealised representation of a 1920s upper class man.

The card game symbolizes these men’s intelligence and wealth as cards is usually associated with gambling and with people of a slightly higher intelligence.   The women look like they are chatting to each other as opposed to the men who are staring intently at them. There is a cigarette dish on the table, with a cigarette in it, this is because the advert was made and printed before people knew of the dangers of cigarettes and it was very cool to smoke. This shows that these men are being represented as an ideal man of the era, with a woman by his side, a smart tuxedo, sophisticated, and a smooth fine face. It is heavily implying that he has become that man because of he uses William’s shaving cream to shave his face.

The slogan ‘your strong suit – a face that fits’ is a pun on the fact that the group is playing a card game, and that the men with clean cut faces will get the women because of how well they have groomed their faces using William’s shaving cream. This is catchy and will stick your head for a while afterwards. It helps sell the idea that you will be more intelligent if you use this shaving cream because of the fact it is a joke which needs a certain intelligence to understand it.  This means the slogan will help promote and sell the fragrance. The bottle takes up a quarter of the page which is very good use of product placement and, again helps to sell the shaving cream.

This advert for William’s shaving cream is very different from my other two adverts as these men are sophisticated and classy and the man in my second advert is very care free and loose.  The men are wearing tuxedos with bow ties in my first advert however the man in the second advert is in a suit and smart shoes, however he does not have a tie and his top button is undone. These are very different attitudes to the way the men dress in the different periods. 

Fragrance Picture Names and Slogan

The name for one of my fragrance adverts is Espia, with the slogan Live Dangerously.

This is the font I liked most.

FRAGRANCE SLOGANS

Research I have researched fragrance slogans:
Never resist the call of the game
-Lacoste Challenge
Do You Dare?
-Curious
Whoever loves me will follow
-Guerlain Insolence
The ultimate code of seduction for men.
-Armani Code for Men
We are One
-Calvin Klein CK one
Share the fantasy
-CHANEL
Let desire lead you
-JLo Deseo
HUGO is trend, HUGO is different, HUGO is urban
-HUGO BOSS
So delicate. So Beautiful.
-Estée Lauder Beautiful
A woman is an island. Fidji is her perfume
-Guy Laroche Fidji
The Power of Cool
-Davidoff Cool Water
Life without passion is unforgivable
-Unforgivable by Sean John
Every woman has two sides
-Kat Von D Saint & Sinner
The fragrance larger than life
-Viktor & Rolf Eau Mega
I can’t seem to forget you, your Wind Song stays on my mind
-Wind Song
I am made of blue sky and golden light, and I will feel this way forever…share the fantasy.
-Chanel No. 5
Promise her anything, but give her Arpege.
-Arpage
If you want to capture someone’s attention, whisper.
Coty Perfume
Between love and madness lies obsession
-Calvin Klein’s Obsession
No bottles to break – just hearts.
-Arpege
The greatest freedom is to believe in yourself
-Britney Spears Believe

Planning I have brainstormed some exotic, sophisticated, glamorous, foreign names

Espia 
Liberte - Live Free
Fuerza - Power
Fier - Be proud. Be fier.

fashion photograph research

These are my images I found of interesting model position fashion photography.

Travis Dow photoshoot

Giovanni Fashion shoot

Hayami Mokomichi photo shoot

Notes about my first advert

My first advert was for Williams shaving cream from the 1920s. It had a large picture of two men and two women playing cards together. The men are in tuxedos and seem suave and sophisticated. They have obviously used Williams shaving cream as they do not appear to have any hair on their faces. They are both looking at the women, each man at a different one. They are represented as clean cut, important and happy men who are enjoying an evening with their girlfriends or wives. There is a cigarette dish on the table, with a cigarette in it, this is because before people knew of the dangers of cigarettes it was very cool to smoke. This shows that these men are being represented as an ideal man of the era, with a woman by his side, a smart tuxedo, sophisticated, and a smooth fine face. It is heavily implying that he has become that man because of he uses Williams shaving cream.

Shortlist or Final advert choices

For my adverts from the 1920s, 1990s/1980s and 2012 I found a few of each, but I have made my mind up about the 1920s advert. It is a aftershave advert for men, by Williams.

                                                                   
















A have a few choices for my 1990s/1980s advert. The first advert is a fragrance advert for men by Giorgio Armani. My other choice is a fragrance advert for men called break the rules.

                                                           

My 2012 advert choices were put on my previous post.

Research

For research of 1920s, 1990s and 2012 adverts I searched for fragrance posters from each era. It was hard to find any good posters for 1920s fragrance, but I found quite a few for 1990s. I found a few good fragrance adverts on youtube. Here they are:
http://www.youtube.com/watch?v=8ZAKwpdgTZI
http://www.youtube.com/watch?v=0DioP4tRGB4
http://www.youtube.com/watch?v=mutp93DDIyw
One of these could be one of my choices.

26/09/12 Media Studies Lesson

In today's lesson we started off by talking about the adverts which we chose (see previous post) and discussing which ones were good and bad. After this we got shown Prezi, which is a presentation software, which makes presentations more dynamic. We watched one about the Coca-Cola brand. We then talked about how we need to have a twitter account, which we will link to our blog. We then looked at previous exam essays and looked at how the student compared the three adverts. After that our teacher gave us our homework. 

Skoda and British Airways Adverts

I looked at the 2010 'Mean Green' Skoda campaign. This was the advert where a car was built out of mean or evil things like snakes, vultures and people with strange things attached to them, for example a laser or metal teeth. This advert was a response to Skoda's 2007 campaign of a Skoda Fabia being made out of cakes and sweets, which showed the sweeter side of life and was aimed at women. The 2010 advert's message was that Skoda wasn't just a sweet company, but also has a dark and ferocious side. This advert was aimed at men to change their opinions about Skoda.

I also looked at British Airways 2012 'London 2012' advert. This was the advert where plane travels around London bringing passengers to the Olympic Park while passing many famous landmarks. This advert was not only promoting British Airways, but also the London Olympic Games as BA are sponsors of the games. The message of this advert was actually that people should stay in London for the games instead of going abroad even though this was an advert for BA. This is showing BA’s patriotism and asking the British public to have patriotism. 

Larazade

In 2001 Lucozade wasn't doing very well and decided to use Lara Croft, from the video game Tomb Raider to promote it. There were adverts made starring Lara Croft drinking Lucozade, these were aired in May of 2001. This made Lucozade's sales boomed as Lara Croft was a household name. The adverts mostly included her in a game and drinking Lucozade in it. However one advert included a teenager playing Tomb Raider and pausing the game to get a drink. Once the game was paused and the boy left, the characters got up and started drinking Lucozade. When the boy came back (with Lucozade) they got back in position and he resumed the game. This is a clever ad as people who have played the game can relate and people who haven't can as well.

The adverts were so popular that in 2003, for a short time Lucozade re-branded itself Larazade for the release of the Tomb Raider movie. As well as this they included a competition to win a trip to the real life Croft Manor.

Lucozade

The messages of Lucozade brand are that Lucozade is a vital part of preparing to do sport and that it is a vital part of doing sport. Another message is that it is used to give people energy when they need it. The values are very similar to those of a sportsman. The brand is committed, bold and performs brilliantly. It is a dynamic brand, with messages of independence and a 'can-do attitude.

The brand is synonymous with a burst of energy and a sense of achievement. People drink Lucozade because it makes them feel revitalised and ready to do anything. This is because Lucozade is branded to be an energy drink.

12/09/12 Media Studies Lesson

Today in Media Studies we started by discussing what we will be doing after perfume adverts. We were told that we would be making an opening for a film. The film had to be in the Action/Adventure genre. We talked about movie genres and the first six months of the year’s biggest films. These were Avengers Assemble, Prometheus, Men In Black 3, The Hunger Games and American Pie: Reunion.

We were told that the highest grossing films at the moment are sequels, prequels and superhero movies. Sequels are always thought to sell well, like The Dark Night Rises or Men In Black 3. Prequels are also thought to sell well, because it latches on to the audience’s curiosity.

We then looked at how Coke is tied with Santa Claus and how he is used to promote Coke in the winter. I found out that Santa was originally blue before Coke changed his colour to red. We also studied an advert promoting Coke that featured a woman singing and handing out Coke. Every person she gave Coke to, they immediately smiled, showing happiness with Coke and togetherness.

First Media Studies Lesson

On the 7th September I had my first Media Studies lesson. In this lesson we looked at an advert for Diet Coke and an advert for Coke Zero.

In the Advert for Diet Coke we saw the singer Duffy promoting Diet Coke. You could tell this was aimed at women as it mainly features women and diet coke is for women.

The Coke Zero advert tied in with James Bond and Quantum Of Solace. This was completely based around James Bond, but putting the iconic coke bottle and colours in to it. You could tell this was aimed at men because it showed the male fantasy of fast cars, beautiful women and lots of action.

We also looked at some adverts for Ariel and Cornflakes featuring women. These were from long ago and featured men being superior to women. These were in our GCSE Media Studies textbook which we were shown for the first time.

At the end we created our blog on Blogger and set up our background and URL. Our homework was to right this post you are reading.

Charlie Myers 10GBR