The messages of Lucozade brand are that Lucozade is a vital part
of preparing to do sport and that it is a vital part of doing sport. Another
message is that it is used to give people energy when they need it. The values
are very similar to those of a sportsman. The brand
is committed, bold and performs brilliantly. It is a
dynamic brand, with messages of independence and a 'can-do attitude.
The brand
is synonymous with a burst of energy and a sense of achievement.
People drink Lucozade because it makes them feel revitalised and ready to do
anything. This is because Lucozade is branded to be an energy drink.
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