Today in Media Studies we started by discussing what we will be
doing after perfume adverts. We were told that we would be making an opening
for a film. The film had to be in the Action/Adventure genre. We talked about movie
genres and the first six months of the year’s biggest films. These were
Avengers Assemble, Prometheus, Men In Black 3, The Hunger Games and American
Pie: Reunion.
We were told that
the highest grossing films at the moment are sequels, prequels and superhero
movies. Sequels are always thought to sell well, like The Dark Night Rises or
Men In Black 3. Prequels are also thought to sell well, because it latches on
to the audience’s curiosity.
We then looked at
how Coke is tied with Santa Claus and how he is used to promote Coke in the
winter. I found out that Santa was originally blue before Coke changed his
colour to red. We also studied an advert promoting Coke that featured a woman
singing and handing out Coke. Every person she gave Coke to, they immediately
smiled, showing happiness with Coke and togetherness.
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