Skoda and British Airways Adverts

I looked at the 2010 'Mean Green' Skoda campaign. This was the advert where a car was built out of mean or evil things like snakes, vultures and people with strange things attached to them, for example a laser or metal teeth. This advert was a response to Skoda's 2007 campaign of a Skoda Fabia being made out of cakes and sweets, which showed the sweeter side of life and was aimed at women. The 2010 advert's message was that Skoda wasn't just a sweet company, but also has a dark and ferocious side. This advert was aimed at men to change their opinions about Skoda.

I also looked at British Airways 2012 'London 2012' advert. This was the advert where plane travels around London bringing passengers to the Olympic Park while passing many famous landmarks. This advert was not only promoting British Airways, but also the London Olympic Games as BA are sponsors of the games. The message of this advert was actually that people should stay in London for the games instead of going abroad even though this was an advert for BA. This is showing BA’s patriotism and asking the British public to have patriotism.