26/09/12 Media Studies Lesson

In today's lesson we started off by talking about the adverts which we chose (see previous post) and discussing which ones were good and bad. After this we got shown Prezi, which is a presentation software, which makes presentations more dynamic. We watched one about the Coca-Cola brand. We then talked about how we need to have a twitter account, which we will link to our blog. We then looked at previous exam essays and looked at how the student compared the three adverts. After that our teacher gave us our homework. 

Skoda and British Airways Adverts

I looked at the 2010 'Mean Green' Skoda campaign. This was the advert where a car was built out of mean or evil things like snakes, vultures and people with strange things attached to them, for example a laser or metal teeth. This advert was a response to Skoda's 2007 campaign of a Skoda Fabia being made out of cakes and sweets, which showed the sweeter side of life and was aimed at women. The 2010 advert's message was that Skoda wasn't just a sweet company, but also has a dark and ferocious side. This advert was aimed at men to change their opinions about Skoda.

I also looked at British Airways 2012 'London 2012' advert. This was the advert where plane travels around London bringing passengers to the Olympic Park while passing many famous landmarks. This advert was not only promoting British Airways, but also the London Olympic Games as BA are sponsors of the games. The message of this advert was actually that people should stay in London for the games instead of going abroad even though this was an advert for BA. This is showing BA’s patriotism and asking the British public to have patriotism. 

Larazade

In 2001 Lucozade wasn't doing very well and decided to use Lara Croft, from the video game Tomb Raider to promote it. There were adverts made starring Lara Croft drinking Lucozade, these were aired in May of 2001. This made Lucozade's sales boomed as Lara Croft was a household name. The adverts mostly included her in a game and drinking Lucozade in it. However one advert included a teenager playing Tomb Raider and pausing the game to get a drink. Once the game was paused and the boy left, the characters got up and started drinking Lucozade. When the boy came back (with Lucozade) they got back in position and he resumed the game. This is a clever ad as people who have played the game can relate and people who haven't can as well.

The adverts were so popular that in 2003, for a short time Lucozade re-branded itself Larazade for the release of the Tomb Raider movie. As well as this they included a competition to win a trip to the real life Croft Manor.

Lucozade

The messages of Lucozade brand are that Lucozade is a vital part of preparing to do sport and that it is a vital part of doing sport. Another message is that it is used to give people energy when they need it. The values are very similar to those of a sportsman. The brand is committed, bold and performs brilliantly. It is a dynamic brand, with messages of independence and a 'can-do attitude.

The brand is synonymous with a burst of energy and a sense of achievement. People drink Lucozade because it makes them feel revitalised and ready to do anything. This is because Lucozade is branded to be an energy drink.

12/09/12 Media Studies Lesson

Today in Media Studies we started by discussing what we will be doing after perfume adverts. We were told that we would be making an opening for a film. The film had to be in the Action/Adventure genre. We talked about movie genres and the first six months of the year’s biggest films. These were Avengers Assemble, Prometheus, Men In Black 3, The Hunger Games and American Pie: Reunion.

We were told that the highest grossing films at the moment are sequels, prequels and superhero movies. Sequels are always thought to sell well, like The Dark Night Rises or Men In Black 3. Prequels are also thought to sell well, because it latches on to the audience’s curiosity.

We then looked at how Coke is tied with Santa Claus and how he is used to promote Coke in the winter. I found out that Santa was originally blue before Coke changed his colour to red. We also studied an advert promoting Coke that featured a woman singing and handing out Coke. Every person she gave Coke to, they immediately smiled, showing happiness with Coke and togetherness.

First Media Studies Lesson

On the 7th September I had my first Media Studies lesson. In this lesson we looked at an advert for Diet Coke and an advert for Coke Zero.

In the Advert for Diet Coke we saw the singer Duffy promoting Diet Coke. You could tell this was aimed at women as it mainly features women and diet coke is for women.

The Coke Zero advert tied in with James Bond and Quantum Of Solace. This was completely based around James Bond, but putting the iconic coke bottle and colours in to it. You could tell this was aimed at men because it showed the male fantasy of fast cars, beautiful women and lots of action.

We also looked at some adverts for Ariel and Cornflakes featuring women. These were from long ago and featured men being superior to women. These were in our GCSE Media Studies textbook which we were shown for the first time.

At the end we created our blog on Blogger and set up our background and URL. Our homework was to right this post you are reading.

Charlie Myers 10GBR